Hey Hi Hello,
Nice to meet you.
I’m Rachel, a Brooklyn-based product designer product-led designer with 10+ years of experience blending brand, e-commerce, and product design to drive measurable growth.
Previously at American Express and Grubhub, I have a proven track record delivering high-converting user experiences, experimentation, and end-to-end launches in fast-paced environments. My approach balances business goals with a strong sense of empathy, crafting thoughtful, user-centered web experiences that are both meaningful and effective.
Selected Work
〰️
Selected Work
〰️
Selected Work 〰️ Selected Work 〰️
Coachella
I led the design and execution of each landing page for the full suite of Amex’s music festival partnership portfolio, including Coachella, Stagecoach, Austin City Limits, and BST Hyde Park. This promotional hub showcases on-site perks for card members, and drives interest in Amex’s experiential marketing tie-in with the festival.
Formula 1
As the Lead UX/UI Designer, I was responsible for defining the overall user experience and visual design strategy for the American Express Formula 1 and F1 Academy web pages.
Member Week
As Lead Designer of the American Express Member Week Visual Identity System, I was responsible for developing, defining, and operationalizing a comprehensive brand system that scaled across consumer and B2B touchpoints while protecting Amex brand equity.
Shop Small
American Express believes small businesses are at the core of every thriving neighborhood. I led the redesign of the Shop Small visual identity and landing page, streamlining to aid in Amex brand attribution and adjust to rapidly evolving digital best practices.
PLAY by Platinum
I led design of the PLAY by Platinum landing page for Miami Art Week from art direction through design execution, achieving notable recognition from the In-House Agency Forum (IHAF) Awards.
Delta Sky Miles
As the Lead UX Designer, I led the end-to-end experience strategy and design for the Delta SkyMiles American Express co-brand landing pages across both Consumer and Business (B2B) segments. My role focused on aligning business objectives, partner brand standards, and user needs into a cohesive, high-performing acquisition experience.